Sonoma in the City Houston 2016 Winery & AVA Registration

Sonoma County Vintners and Sonoma County Winegrowers are collaborating again to educate influential wine buyers and sommeliers about Sonoma County’s vineyards and wines. Our goal is to build brand awareness for the region and create new Sonoma County ambassadors in key wine consumer markets. Last year, over 600 Trade, Media, and Consumers attended the Taste of Sonoma: on Tour Grand Tasting in Chicago, so we expect similar attendance for 2016 in our target city of Houston, TX. The program will again include a Trade and Media Master Class seminar and Walkaround Grand Tastings for Trade, Media, and Consumers.

SONOMA IN THE CITY HOUSTON - PROGRAM SUMMARY

Tuesday, March 1, 2016

THE JW MARRIOTT HOUSTON DOWNTOWN 806 Main St, Houston, TX 77002

1 PM - 3 PM: VIP Master Class (Trade & Media Only) - (75-100 guests)

3:30 PM - 5:30 PM: GENERAL Trade Admission - Taste of Sonoma: On Tour (250-300 guests)

6:30 PM - 9:00 PM: Consumer Admission - Taste of Sonoma: On Tour (250-300 guests)

Please note: This registration form and participation fee is for the Trade and Consumer Tastings (Taste of Sonoma: On Tour) only. The wine selections for the VIP Master Class will be made by Master Sommelier Evan Goldstein of Full Circle Wine Solutions, Inc. and confirmed in early January.

• A WINEMAKER, OWNER, OR WINERY PRINCIPAL MUST BE PRESENT TO POUR AT THIS EVENT.
• SPACE IS LIMITED, REGISTER TODAY!
  
• WINERIES MUST BE IN GOOD STANDING WITH THEIR 2015 & 2016 SCV MEMBERSHIP DUES TO PARTICIPATE.

WINE INFORMATION: WINERIES MAY POUR UP TO 4 WINES; AVA'S MAY POUR A MAXIMUM OF 8 WINES.

Wines will be consolidated for all events. Consolidation will be the last week of January 2016. Details will be provided in your confirmation letter, which will be sent out following the close of registration.

Please plan to send the following quantities: Recommended 18 bottles TOTAL

TASTING FORMAT: To encourage space for interaction during the tastings, each vintner will pour from a 36” wide round table, with back tables available for storage of wines and materials.

6' AVA Tables will be grouped together to differentiate and call attention to participating AVA Partners.

Room Rates: The current rate at JW Marriot for a standard room (Guest room, 1 King or 2 Queen) for two nights (February 29 - March 2) is $389/night. To book, call the hotel at (713) 237-1111. No negotiated room block is available at this property.

ALTERNATIVE LODGING ROOM BLOCKS:

Magnolia Hotel Houston
110 Texas Street, Houston, TX 77005
(713) 221-0011
Distance: 0.2 miles, 5 minute walk from JW Marriot
Negotiated room rate: $159/night for King Room for February 29 - March 2.
To book: call hotel directly and mention Sonoma in The City to receive this rate or click here for online reservations.
Book between January 8 – January 31.

Courtyard by Marriott - Houston Downtown
916 Dallas St, Houston, TX 77002
(832) 366-1600
Distance: 0.3 miles, 5 minute walk from JW Marriot
Negotiated room rate: $189/night for Standard King room for February 29 - March 2.
To book: call 844-617-0543 and mention Sonoma in The City to receive this rate or book online here. Book by February 15.

Four Seasons Hotel Houston
1300 Lamar Street, Houston, TX 77010
(713) 650-1300
Distance: 0.4 miles, 8 minute walk from JW Marriot
Negotiated room rates: $250/night for Superior Room (2 Double beds) for 2-night stay on February 29 - March 2. $427/night for Superior Room for 1-night stay on March 1.
To book: call 800-734-4114 and mention Sonoma in The City to receive this rate.
Book between January 8 – February 1.

REGISTRATION CLOSES AT 5PM ON JANUARY 15 (OR EARLIER IF CAPACITY IS REACHED).